Increase Your SEO Rankings

Increasing your SEO means increasing
your traffic and your revenue-share.

A lot of our Experts123 users ask us how they can get higher SEO rankings on their questions and articles. So here's our answer:

For those of you who are unfamiliar with this terminology here is some information on SEO. SEO stands for search engine optimization. A page with a higher SEO means that it has a higher search engine result ranking. For example, the page with the highest search engine result would be the page that is listed as the first result in your search. Maximizing SEO takes a little more effort, but the rewards are well worth it. The higher the SEO, the more opportunities for your page to get more traffic and with RSAs and RSQs, more traffic means more money! (Still curious about SEO? Our experts seem to know a lot about it.)

Here are some simple guidelines when it comes to increasing your SEO:

Find your keywords and use them! Put some thought into it. What might people be searching for? If you are writing about French restaurants in Los Angeles, you will want to choose keywords that reflect this. Your title needs to include a combination of broad and specific keywords. If your keyword is too broad, like "Los Angeles" or "restaurants," you will not rank because of the high competition and sheer volume of pages. But if your keywords include French restaurants and West Los Angeles, you will have enough specific information to rank and still give people what they are looking for.

Once you've found your keywords, it is important to USE THEM! You don't want to title your article something too fancy like "The salad with goat cheese at Le Poulet was the best I've ever eaten," but you don't want to go too obscure either like "The best salad ever." One is too specific, and the other is too ambiguous. Plus, neither titles include your keywords.

Be relevant. The last thing you want to do is use keywords that won't be included anywhere in the body of your article. You will want to repeat this keyword in the title, the subtitle, and throughout each paragraph. Your keyword does need to be simple, but it also needs to be descriptive enough that the person who is performing the search knows what message you are trying to convey. A few words here and there or a brief phrase that can be included throughout your article are ideal.

Promote yourself! No one wants to read about mediocre French restaurants in West Los Angeles; they want to read about the best. It is key to promote what you are talking about, and include it in your title. It is best to say "Best French Restaurants in West Los Angeles," rather than just simply "French Restaurants in Los Angeles." You have to put yourself in the search performer's shoes. If you saw a link that just said "Food" and another link that said "Best Food," you would definitely click "Best Food!" This is important to keep in mind because when it comes to ranking, every click counts and is a step closer to the top of the search engine rankings.

However, if you are describing the best, make sure it really is the best! One way to increase traffic is to gain credibility with your readers. If they like one article, they are likely to read another that you write.

See how easy this is? If you keep SEO in mind when you write your articles, you will most definitely experience a spike in traffic, and more consistent traffic for that matter. Experts123 gives you a great platform to voice your insight! To beat out the competition, make the title of your article more appealing!

On another note, don't forget! The Experts123 Apple iPad Giveaway ends August 31, 2010. Don't miss out on this great opportunity to share your insight and get a chance to win!